Catalogs

1933-1934 Brochure

1933-1934 Brochure

Like the 1936 brochure, the exact date of this tri-fold brochure is uncertain. What is certain is that it’s one …

1936-ish brochure

1936-ish brochure

The exact date of this four-page brochure is uncertain, but it is believed to be from 1936. Note the emphasis …

1939 "Seven points of supremacy" Catalog

1939 "Seven points of supremacy" Catalog

This short 1939 brochure focused on the Synchromatics and their “Seven points of supremacy”.

1948-1949 Catalog

1948-1949 Catalog

The exact publication date of this short catalog is unclear, but it appears to have been late 1948 or early …

1951 Catalog: Your album of Gretsch guitars

1951 Catalog: Your album of Gretsch guitars

Gretsch was still looking pretty old-fashioned in 1951, with low-rent typography and artist renderings rather than photographs. But even as …

1952-1953 "Your Album of Gretsch Guitars" Catalog

1952-1953 "Your Album of Gretsch Guitars" Catalog

Highlights the electric models, continuing the move away from the cat-eye Synchromatics. The company was very much in transition at …

1955 "Guitars for Moderns" Catalog

1955 "Guitars for Moderns" Catalog

1955 was a big year for Gretsch, and it showed in the “Guitars for Moderns” catalog. With tons of new …

1958 "Gretsch Breaks the Sound Barrier" Brochure

1958 "Gretsch Breaks the Sound Barrier" Brochure

In just a few short pages in this 1958 brochure, Gretsch introduced the Project-O-Sonic stereo guitar system, new-for-‘58 models, including …

1959 "Red Velvet" catalog

1959 "Red Velvet" catalog

The 1959 Gretsch catalog features a White Falcon on red velvet. It is very similar to the 1961 catalog, but …

1961 "#30" Catalog

1961 "#30" Catalog

The 1961 Gretsch Catalog was very similar to the ‘59 “Red Velvet” catalog with four additional pages. It can be …

1963 Gretsch Catalog

1963 Gretsch Catalog

The 1963 catalog gave prominent play to the Chet Atkins line, setting aside the first few pages of the catalog …

1965 "Spectacular Sounds" Catalog (#32)

1965 "Spectacular Sounds" Catalog (#32)

Catalog No. 32 Touts “Spectacular Sounds of the Times” on the cover and “Exclusive Gretsch Features Found On Chet Atkins …

1965 Floating Sound Unit Brochure

1965 Floating Sound Unit Brochure

This brief brochure introduced the Floating Sound Unit bridge in the mid-sixties, explained how it all worked, and extolled the …

1968 "Here it is - the best in guitars - Gretsch" Brochure

1968 "Here it is - the best in guitars - Gretsch" Brochure

A briefer version of the 1968 catalog.

1968 "That Great Gretsch Sound" Catalog

1968 "That Great Gretsch Sound" Catalog

Catalog 33 trumpeted “That Great Gretsch Sound” in large, oh-so-‘60s type running diagonally across the front. Inside, readers found more …

1971 Dorado Catalog

1971 Dorado Catalog

In the ‘70s, Gretsch began importing the Dorado line of guitars from Japan in an effort to shore up the …

1972 "Gretsch Guitars, Chet Atkins Models" mini-catalog

1972 "Gretsch Guitars, Chet Atkins Models" mini-catalog

A short mini-catalog — brochure, really — for the 1972 Chet Atkins models

1972 Gretsch Catalog

1972 Gretsch Catalog

The Baldwin years were in full swing for this surprisingly tasteful 1972 catalog.

1972 Sonax amps mini-catalog

1972 Sonax amps mini-catalog

Gretsch introduced the Sonax line of solid-state amplifiers in this 1972 mini-catalog. Note that this catalog was produced out of …

1973 Dorado Catalog

1973 Dorado Catalog

By the 1973 catalog, the made-in-Japan Dorado line had expanded to include banjos, drums and electric guitars and basses.

1974 Dorado Catalog

1974 Dorado Catalog

The 1974 Dorado catalog was little more than a brief brochure, with only 4 pages to promote a handful of …

1975 Gretsch Catalog

1975 Gretsch Catalog

Gretsch was obviously trying to return to its roots for the 1975, with a stripped-down page count, ‘50s commercial-art-inspired cover, …

1978 Gretsch Catalog

1978 Gretsch Catalog

The 1978 “That Great Gretsch Sound” catalog prominently featured some of the worst efforts of the ‘70s. This was obviously …

1979 Beast mini-catalog

1979 Beast mini-catalog

A four-page mini-catalog of the new-for-1979 Beast models

1989 "Truly Gretsch" catalog

1989 "Truly Gretsch" catalog

The “Truly Gretsch” catalog of 1989 was the first issued by the revitalized Gretsch company. In full color it announced …

1990 "That Great Gretsch Sound"  catalog

1990 "That Great Gretsch Sound" catalog

Expanding on the very brief 1989 catalog, the 1990 “That Great Gretsch Sound” catalog continued to rely heavily on the …

1999 Historic series catalog

1999 Historic series catalog

Gretsch made a big deal of the made-in-Korea Historic line when it was introduced in 1999. It appears they had …

2002-ish Synchromatic brochure

2002-ish Synchromatic brochure

Exact date on this brochure is unclear, but it appears to be about 2002.

2004 "That Great Gretsch Sound" catalog

2004 "That Great Gretsch Sound" catalog

At 50+ pages, it’s a big one.

2004 Brochure

2004 Brochure

The 2004 brochure, featuring the DSW, marked the end of the pre-Fender Korean made guitar lines and the beginning of …