Like the 1936 brochure, the exact date of this tri-fold brochure is uncertain. What is certain is that it’s one of the earliest catalogs as …
The exact date of this four-page brochure is uncertain, but it is believed to be from 1936. Note the emphasis on the American Orchestra line, …
This short 1939 brochure focused on the Synchromatics and their “Seven points of supremacy”.
The exact publication date of this short catalog is unclear, but it appears to have been late 1948 or early 1949. In these early post-war …
Gretsch was still looking pretty old-fashioned in 1951, with low-rent typography and artist renderings rather than photographs, but even as the company was just beginning …
Highlights the electric models, continuing the move away from the cat-eye Synchromatics. The company was very much in transition at the time: note the early …
1955 was a big year for Gretsch, and it showed in the “Guitars for Moderns” catalog. With tons of new models to sell, full color …
In just a few short pages in this 1958 brochure, Gretsch introduced the Project-O-Sonic stereo guitar system, new-for-‘58 models, including the Anniversary and Country Gentleman, …
The 1959 Gretsch catalog is very similar to the 1961 catalog, but four pages shorter.
The 1961 Gretsch Catalog (#30) continued the “modern” theme of the ‘55 catalog. (From the collection of Rob Campbell)
The 1963 catalog gave prominent play to the Chet Atkins line, setting aside the first few pages of the catalog for Atkins and his namesake …
Catalog No. 32: Touts “Exclusive Gretsch Features Found On Chet Atkins And Other Models”. Also includes large section for amplifiers.
A briefer version of the 1968 catalog.
Catalog 33 trumpeted “That Great Gretsch Sound” in large, oh-so-‘60s type running diagonally across the front. Inside, readers found more grooviness, a large amplifier section, …
In the ‘70s, Gretsch began importing the Dorado line of guitars from Japan in an effort to shore up the low end of the Gretsch …
A short mini-catalog — brochure, really — for the 1972 Chet Atkins models
The Baldwin years were in full swing for this surprisingly tasteful 1972 catalog.
Gretsch introduced the Sonax line of solid-state amplifiers in this 1972 mini-catalog. Note that this catalog was produced out of the Cincinnati offices.
By the 1973 catalog, the made-in-Japan Dorado line had expanded to include banjos, drums and electric guitars and basses.
The 1974 Dorado catalog was little more than a brief brochure, with only 4 pages to promote a handful of acoustic guitars. Electrics, banjos and …
Gretsch was obviously trying to return to its roots for the 1975, with a stripped-down page count, ‘50s commercial-art-inspired cover, and simplified guitar lineup.
The 1978 “That Great Gretsch Sound” catalog prominently featured some of the worst efforts of the ‘70s. This was obviously a company struggling.
A four-page mini-catalog of the new for 1979 Beast models
The “Truly Gretsch” catalog of 1989 was the first issued by the revitalized Gretsch company. In full color it announced to the world that Gretsch …
Expanding on the very brief 1989 catalog, the 1990 “That Great Gretsch Sound” catalog continued to rely heavily on the Gretsch’s rich history, while letting …
Gretsch made a big deal of the made-in-Korea Historic line when it was introduced in 1999. It appears they had high hopes for it. For …
Exact date on this brochure is unclear, but it appears to be about 2002. (From the collection of Aaron Read)
The 2004 brochure, featuring the DSW, marked the end of the pre-Fender Korean made guitar lines and the beginning of the new, simplified 51xx Electromatics. … (From the collection of Aaron Read)
At 50+ pages, it’s a big one. Note: the full catalog only showed standard Setzer Hot Rods, while the brochure only pictured the TV Jones-equipped … (From the collection of Aaron Read)
Patent #02190475, assigned Feb 13, 1940 to Fred Gretsch Jr., for the Synchromatic Stairstep Bridge
Patent #129478, assigned September 16, 1941 for a new, original, and ornamental Design for a Guitar or Similar Musical Instrument
Patent #02469582, issued May 10 1949, for the design of the Synchromatic “Miracle Neck”
Patent #02460931, issued to William Gretsch February 8, 1949, for an ocarina.
Patent #02531212, issued to Fred Gretsch Jr. November 21, 1950, for a musical comb
Patent #02565253, for the Melita Bridge
Patent #2612072, granted Sept. 30, 1952, for the DeArmond Dynasonic.
Patent #0169120, granted to Paul Bigsby March 31, 1953, for the Bigsby vibrato design.
Patent #0170109, assigned to Paul Bigsby August 4, 1953, for his vibrato system.
Patent #2786382, for the Melita bridge
Patent number 02918837, assigned to Jimmy Webster for the Space Control bridge
Patent #2892371, assigned to Ray Butts, for what would become known as the FilterTron humbucker
Patent #2964985, issued to Jimmy Webster December 20, 1960, for the design of the Project-O-Sonic stereo system.
Patent #194067, issued Nov. 13, 1962, for the design of the Burns vibrato.
Patent number 196,609, assigned to Jimmy Webster for the Electrotone body and back pad (From the collection of Rob Campbell)
Assigned to Jimmy Webster for the Tone Twister
Granted Sept. 17, 1963 to Jimmy Webster for T-Zone Tempered Treble
Patent #3162083, issued to Jimmy Webster (From the collection of Rob Campbell)
Patent #3134288, issued to Jimmy Webster May 26, 1964 for the Gretsch flip-up mute system.
Patent #3353433, assigned to Jimmy Webster for the Floating Sound Unit, also known as the “Tuning Fork Bridge”
Patent #212780, granted Nov. 19, 1968.
Patent #03406603, assigned October, 1968, for the Melita mute system.
Patent # 03535968, issued Oct 27, 1970, to the Kaman Corporation.
Patent #254792, assigned to Clyde E. Edwards, for the design of the Super Axe
Patent #257727, assigned Dec. 30, 1980 to Thomas Kimble for the design of the Committee line.
Patent #0259199, issued May 12, 1981 for the design of the Beast models.
Patent #258449, assigned March, 1981, to Thomas Kimble for the design of the TK300. Now we know who to blame.
Gretsch Guitar & Amplifier Price List for catalog #33, from April 1968.
Produced during an interesting transitional period, this 120th Anniversary price list is from FMIC, but includes the pre-Fender model lineup, including the Historics and Synchromatics. …
Manufacturer’s U.S. Suggested Retail Prices Effective February 1st 2004
The 2008 125th Anniversary price list showed the pared-down model range —no double-necks — and was heavy on accessories, parts and collectibles.
An assortment of album covers featuring Gretsch guitars.
Greatest Sides, volume 1
20 of the Best
Blue Jean Bop
with his Jet Firebird
This guide, given out with new guitar purchases in the early ‘50s, contained “Information essential to every guitarist…” and featured info on the Jimmie Webster …
This brief brochure explained and extolled the benefits of sticking a tuning fork in your guitar and attaching it to the bridge. It was the …
Gretsch used this “guitar quiz’, featuring the Synchromatic 100, as a promotional tool. Circa 1947.
Various Gretsch themed items
This statuette, and a similar accordion player figure, were either sold or given to dealers and other notables in the 50s. The accordion player figurine …
During the Brooklyn years, these small bags were used to send small parts to dealers through the mail.
An assortment of Gretsch ads through the years.