1 DCBirdMan 2 weeks ago Les Paul was involved with the design of his Gibson model. Chet was involved with how his Gretsch models came out (mostly) -- it's thought he had nothing to do with the Hi Lo Tenny, although that one probably earned him a few bucks. But endorsement scene now -- Fender goes berserk -- like the world actually needs a Bonnie Raitt Strat, or this latest one, a Chris Stapleton brown Princeton -- it's just a freekin amp reissue they maybe hadn't gotten around to. But if this stuff is attracting buyers, then so be it. I think the big companies are worrying where the next generation of customer are going to come from after the antiques of my era are out of the pix.