DAY TWO KICKOFF
Good morningafternoon, NAMMCampers. It's another sunny day in paradise. All tanked up on electrolytes, got your beef jerky, ready to settle in?
The show has settled into a steady and very strong lope. It seems busier than yesterday, but also more businesslike. More people, getting more serious. The novelty is over and it's time for buyers and sellers both to get productive. Friday works that way: tomorrow will have its own character as weekend shoppers arrive and more musical freaks find their way in.
This really is kind of a show put on by businesspeople for other businesspeople – but all of it designed to appeal to some of the LEAST businesslike people on the planet. Few wear suits anymore on the business side – but musicians and wannabes show up in every conceivable Rock Identity uniform. We'll have spandexed metalists, freakyhair punks and goths, the occasional grungemeister...it goes on.
For musicians and posers, the show never ends.
It's a polyglot place too. We know music manufacturing is worldwide (and Shin is here from Terada, watching over his gleaming babies; I have some things to talk to him about when the moment is right), and of course the market is also worldwide. It's easy to forget, though, till you stand still and hear German, Japanese, Spanish, and Korean all going at once, as fingers point at Gretschs.
And is it me, or does the Gretsch area have higher visitor density than the rest of Fenderland?
I'm delighted so many of you are coming along for this ride. I realize just now that I've raised wasting time for myself to a high art form, and since I so frequently run out of time to burn, I'm pleased to enter the field semi-professionally and use yours!
What's happening today? I know Billy Duffy of The Cult will be by soon for a signing session; I'll try to catch that. There will be other artist sightings and recordings. I'll be putting up more mini-features on individual product lines. The giveaways continue, today adding a very deluxe 125.00 Gretsch baseball Jersey to the inventory reduction scheme.
Some housekeeping. I'm sensitive to the request to create a new thread for the day. This one did wander quite far afield for awhile yesterday. But Mike and Joe prefer to keep it all together so they can link to here from other social networking sites without having to change links daily. We'll see how it goes today and possibly revisit the idea later.
First pics of the day.
You can't see the Gretschs for the people seeing the Gretschs.
Along with the ElectroWall, a closeup of the G100CE Electro Synchromatic, which I neglected to sound sample yesterday. Pretty with that matte finish, ainit?
More shots of the 125th Annie. I've given up trying to show its "true" color, because it simply shifts under different lights. It's like getting LOTS of colors.
And no, Christina does not come with the guitar. She MIGHT, however, set your guitar up before you get it – she's a Product Specialist & guitar tech at Fender. They tell me she's a good one, too.