1 Mr_Christopher 1 year ago According to this article 50% of new guitar buyers in the UK are female. They suggest those numbers are probably similar in the USA. Fender has been doing quite a bit to attract more female buyers. Gretsch would be wise to do the same. On the Gretsch "Featured Artist" page there are 47 men and 3 women (3 of the 47 men are deceased so there's that). The male to female ratio on the Gretsch Instagram page is about the same. In the attempt to increase market share I think Gretsch would do well to embrace more female artists and produce a model in each line that has a much slimmer neck for smaller hands. Not a pink guitar, nor a "Lady Gretsch" model but the same model but with a slimmer neck. Call it a 6120SL or 5420SL. And to be clear I'm not posting to be critical of Gretsch, but pointing out that if this statistics are anywhere near correct Gretsch is ignoring a huge population of guitar consumers. And probably most male or females buy an acoustic guitar first, for those who stick with it an electric will likely be their next purchase. Full disclosure I have a 15yo daughter who owns 2 electric guitars, 1 acoustic and plays one of my 2 Gretsches often (and remarks about the "ginormous neck" when she does. The Jet series are lighter than a Les Paul, more functional (with a Bigsby) than any Fender, more attractive than both (in my biased opinion) and he hollow body models are reminiscent of an acoustic guitar not to mention gorgeous are more affordable and better quality than most competitors. All of those traits, to me, would/should be appealing to a female artist. So it's like Gretsch you have the goods, so make a model with a neck that is friendly to smaller hands and promote more female artists. On your Instagram, your featured artists, etc. Or stick to dudes...edit: I don't have an Instagram account but dang the photos on the Gretsch Insta are absolutely gorgeous. Really fine photography who ever is running that social media!