1 drmilktruck 1 year ago Guitar Player magazine this month started a year long series of articles about the future of the guitar. The major problem is that millennials and Gen Y folks are not nearly as enamored of the instrument as previous generations. Total sales have been flat for the last 5 years. 50% of sales are to new guitar players but 90% abandon the instrument within 1 year. Interestingly 60% of the new players are women, inspired by Taylor Swift. An increasing percentage of sales are to people over 45, although as the baby boomers and Generation X age, this is not a good long term strategy. What do you think?