1 Ric12string 12 months ago I went down to the crossroads, Fell down on my knees. Asked the Lord above for mercy, "Save me if you please."And so begins another Winter NAMM meeting at the crossroads of the music industry. The National Association of Music Merchants annual trade show, which its organizers describe as “the world's largest trade-only event for the music products industry." It is where manufacturers display their newest products. Where retailers purchase six months to a year’s worth of product to stock their stores. Where artists come to network with industry insiders and occasionally perform. And where they come to be seen, some simply so that they won’t be forgotten. Where consumers who are lucky enough to have a connection to the industry to gain admission to the Show have a chance to get a preview on the latest instruments, amplifiers, accessories, or music-related software. And it provides a great educational opportunity for music retailers to learn about how to improve their market outreach, and similar business-related topics.It’s a gearhead’s nirvana. And it is a music fan’s ultimate people-watching opportunity.