We don't redesign lightly or easily here at Gretsch Pages HQ. Full-on redesigns are messy, and usually a bad idea. Things break. Things get lost. The old way turns out to be better.
And yet today we've launched a fully redesigned Gretsch Pages. Why?
Well, the old design dates back more than five years, with a couple of refreshes along the way. But it's not the age that killed it. The design had held up pretty well, when used for its intended purpose. It's that the web and the world had changed around it.
Phones. Tablets. E-Readers. We just don't all sit down at our 17" monitor with a nice, predictable 1024-pixel resolution anymore.
In 2012, you simply can't design for a 1024 ...